McDonald’s has unveiled plans for a new Drive Thru restaurant in Diss, aiming to deliver investment, job opportunities, and enhanced food options for the local community.
Currently in the consultation phase, the proposal invites public feedback before proceeding with formal planning approval.
With a strong focus on sustainability, local engagement, and minimal disruption to nearby residents, this development could mark a significant step forward for both the town and the wider South Norfolk area.
What Is the New McDonald’s Proposal for Diss All About?
A new McDonald’s Drive Thru restaurant has been proposed for Diss, located on the outskirts of the town in the southeastern area near Victoria Road. This proposal is part of McDonald’s UK-wide expansion strategy and promises to bring a range of economic and community benefits to the region.
Currently, McDonald’s is seeking public input through a community consultation process, allowing local residents and stakeholders to voice their opinions on the development.
The restaurant will be sensitively designed to reflect the local character and is expected to add variety to the existing food choices in Diss.
Why Has McDonald’s Chosen Diss for a New Restaurant?
McDonald’s has identified Diss as a strategic location due to its mixed-use environment and lack of direct access to their services within the immediate area.
The proposed site lies adjacent to Diss Golf Course and within reach of several residential and business zones, making it an ideal setting for a new Drive Thru operation.
By selecting Diss, McDonald’s aims to fill a gap in the market while contributing to local infrastructure improvements. The development is intended not only to serve local residents but also to attract commuters and visitors who pass through the area.
What Jobs and Economic Opportunities Will It Bring to Diss?
A central benefit of the McDonald’s Diss proposal is job creation. If the project goes ahead, it is expected to provide employment for between 100 and 120 people in a mix of part-time and full-time positions.
These roles will span various levels of responsibility, from crew members to managerial staff, offering clear progression opportunities and training programmes.
Beyond direct employment, the economic ripple effect includes contributions to local suppliers and service providers involved in building and operating the site. McDonald’s also highlighted that their UK operations contribute over £7.25 billion to the national economy, with £819.9 million in the East of England alone.
How Will the New McDonald’s Support Local Services?
The proposed restaurant is expected to generate between £50,000 and £60,000 annually in business rates, payable to the Broadland and South Norfolk District Councils. These funds will contribute to the ongoing delivery of key public services across the local authority area.
In addition to tax contributions, the restaurant will operate under a franchise model, enabling local ownership and reinvestment. Franchised stores often support local events, charities, and youth initiatives, strengthening ties between the business and the wider community.
What Are the Environmental and Sustainability Measures?
Environmental sustainability is a cornerstone of the McDonald’s Diss proposal. The restaurant will operate using 100% renewable electricity, sourced from wind and solar energy providers, aligning with McDonald’s national commitment to sustainable energy usage.
Further initiatives include:
- Recycling used cooking oil into biodiesel, which fuels their delivery fleet.
- Ensuring all packaging is recyclable or from renewable materials.
- Using sustainable beef and responsibly sourced ingredients.
- Implementing low and zero-carbon technologies within the building to support South Norfolk’s Net Zero targets.
These efforts build on McDonald’s global pledge to reduce greenhouse gas emissions by 26% from all restaurants and offices by 2030, and a 31% reduction in supply chain emissions.
How Will McDonald’s Handle Noise, Odour, and Litter in Diss?
Understanding the concerns of nearby residents, McDonald’s has conducted several assessments to ensure the restaurant operates with minimal disruption.
Odour Control
An Odour Control Assessment has been submitted, detailing high-performance ventilation and extraction systems that will treat grease and air pollutants before release, thereby minimising unpleasant smells.
Noise Management
An Environmental Noise Assessment was carried out to identify potential sound issues. The restaurant will employ noise-reduction technologies, including acoustic barriers and advanced drive-thru equipment to ensure minimal impact.
Litter Management
Litter is a common concern with fast food outlets. To tackle this, McDonald’s has committed to conducting at least three daily litter picks within a 150-metre radius of the site, extending beyond their property boundary.
Is McDonald’s Taking Steps to Prevent Anti-Social Behaviour?
Addressing anti-social behaviour (ASB) is a priority for McDonald’s. As part of their commitment to safety and community wellbeing, the restaurant will adopt a multi-layered approach:
- Working closely with local police authorities
- Installing world-class CCTV systems
- Designing lighting schemes that deter loitering
- Playing classical music during evening hours to discourage disorderly conduct
McDonald’s recognises its duty of care to both customers and staff and is keen to ensure the restaurant becomes a valued part of the Diss community rather than a source of disruption.
What Facilities and Features Will Be Included on the Site?
The McDonald’s Diss proposal outlines a modern, purpose-built Drive Thru restaurant featuring:
- Indoor seating and a small outdoor patio
- 41 parking spaces, including:
- 2 accessible bays
- 2 electric vehicle (EV) charging points
- 3 motorcycle spaces
- 2 grill bays for Drive Thru customers
Operating hours will be from 6am to 12am, Monday to Sunday, catering to early risers and late-night diners alike.
What Are the Key Benefits of the McDonald’s Diss Development?
The proposed development will bring multiple tangible benefits to Diss, including:
- A diversified food offering for local residents
- Significant employment opportunities
- Regular litter control and site maintenance
- A strong focus on sustainability and energy efficiency
- Support for local services through tax contributions
- Anti-social behaviour mitigation strategies
- Enhanced community engagement and investment
By transforming an underused parcel of land into a thriving business hub, McDonald’s aims to bring lasting value to the town.
Quick Overview of McDonald’s Diss Proposal
| Feature | Details |
| Location | South of Victoria Road, Diss |
| Operating Hours | 6am – 12am (7 days a week) |
| Jobs Created | 100 – 120 (full and part-time) |
| Business Rates Contribution | £50,000 – £60,000 annually |
| EV Charging Points | 2 dedicated EV spaces |
| Litter Management | Minimum of 3 daily litter picks within 150m |
| Renewable Energy | 100% sourced from wind and solar |
| Local Engagement | Community consultation and franchise-led sponsorship |
| Anti-Social Behaviour Plan | CCTV, lighting design, police cooperation, classical music use |
Conclusion
The McDonald’s proposal for Diss presents a well-rounded plan that addresses community concerns, promotes sustainability, and delivers economic growth.
With robust consultation underway and several thoughtful measures in place to manage noise, litter, and behaviour, the development has the potential to enhance the local area significantly.
As the community weighs in during the consultation period, the input from residents will play a vital role in shaping the final outcome. McDonald’s has demonstrated a willingness to engage constructively, making this a project worth watching as it progresses.
Frequently Asked Questions
What is the expected opening date for McDonald’s in Diss?
As of now, the opening date has not been confirmed. It will be determined after the consultation period and successful planning approval.
Where exactly will the McDonald’s be located in Diss?
The proposed site is on land to the south of Victoria Road, near Diss Golf Course, in a mixed-use area on the edge of town.
How can the public provide feedback on the McDonald’s proposal?
Residents can view the proposal and submit feedback via the McDonald’s consultation portal or contact the community team directly via phone or email.
Will McDonald’s be locally owned in Diss?
Yes, the restaurant will operate under a franchise model, promoting local ownership and community involvement.
How will McDonald’s ensure it does not negatively affect nearby residents?
The company has completed noise, odour, and ASB assessments and will implement a number of mitigation measures including litter control, CCTV, and limited operating hours.
What sustainability initiatives will this restaurant adopt?
It will run on 100% renewable electricity, recycle cooking oil into biodiesel, and source all packaging from recyclable or renewable materials.
Will there be electric vehicle charging stations at the McDonald’s Diss site?
Yes, the site plan includes 2 EV charging bays to support sustainable transport.
